Skills & Competencies for Marketing Analyst II

Marketing Analyst II job profile

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JOB SUMMARY for Marketing Analyst II

Supports and uses professional knowledge in promoting production and marketing activities for an assigned region or product.

JOB RESPONSIBILITIES for Marketing Analyst II

Creates marketing materials, plans and performs marketing activities for an assigned region and product. Analyzes market data to monitor performance of the marketing activities and plans. Attends marketing events, assists and supports the company's product promotion.

Marketing Analyst II SALARY RANGE

BASE 50%
$73,191
TOTAL 50%
$76,055
Job Level
P02
Job Code
SM15000455
Education/Degree
Bachelor's Degree
Reports To
Manager

Marketing Analyst II Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Marketing Analyst II skill and competencie below to view definitions.
JOB FAMILY COMPETENCIES CORE COMPETENCIES
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14 general skills or competencies (Job family competencies) for Marketing Analyst II

1 Job Family Competencies – Advertising
Proficiency Level -2
Skill definition-Promoting and selling products, services, or ideas to convince our target customers in choosing a specific brand.
Level 1 Behaviors
(General Familiarity)
Describes methods in creating cost-effective advertisements to reach target audiences.
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Level 2 Behaviors
(Light Experience)
Assists in creating and preparing advertising campaigns to increase brand awareness.
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Level 3 Behaviors
(Moderate Experience)
Executes different practices used in affiliate marketing and advertising to ensure optimal business growth.
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Level 4 Behaviors
(Extensive Experience)
Expands and analyzes complex advertising activities to achieve desired results.
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Level 5 Behaviors
(Mastery)
Establishes annual marketing and advertising programs to build brand reputation.
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2 Job Family Competencies – Brand Management
Proficiency Level -2
Skill definition-Strategizing and evaluating brands in terms of positioning and target customers to ensure products and services highlight the quality of the brand.
Level 1 Behaviors
(General Familiarity)
Discusses the fundamental elements of brand marketing.
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Level 2 Behaviors
(Light Experience)
Conducts research and analysis to identify brand positioning.
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Level 3 Behaviors
(Moderate Experience)
Collaborates with brand management to improve and bring awareness to a wider value and reputation.
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Level 4 Behaviors
(Extensive Experience)
Creates measurements and parameters to evaluate performance of brand marketing vs competitors.
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Level 5 Behaviors
(Mastery)
Conceptualizes and oversees the creation of brand management initiatives.
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3 Marketing Analyst II - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Marketing Analyst II
Proficiency Level - 4
5 Competency for - Marketing Analyst II
Proficiency Level - 5

9 soft skills or competencies (core competencies) for Marketing Analyst II

1 Core Competencies – Business Acumen
Proficiency Level -2
Skill definition-Insight into our organization's business, goals, and values. Ability to design and implement initiatives that facilitate successful outcomes.
Level 1 Behaviors
(General Familiarity)
Describes the market conditions that impact the business.
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Level 2 Behaviors
(Light Experience)
Collects and compiles competitor information for competitive analysis.
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Level 3 Behaviors
(Moderate Experience)
Applies technical expertise, business sense, and product knowledge to manage the product lifecycle effectively.
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Level 4 Behaviors
(Extensive Experience)
Coordinates technical and business teams to solve complex and diverse customer problems.
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Level 5 Behaviors
(Mastery)
Builds strong business partnerships internally and externally to drive "win-win" business successes.
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2 Core Competencies – Business Markets
Proficiency Level -2
Skill definition-Applying the knowledge of existing and planned markets, and market-related initiatives to help bring the most success to our business.
Level 1 Behaviors
(General Familiarity)
Defines market segments relevant to own function, unit, or region.
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Level 2 Behaviors
(Light Experience)
Discusses strategies related to key operating issues and key players within the market.
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Level 3 Behaviors
(Moderate Experience)
Evaluates market data sources and key indicators.
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Level 4 Behaviors
(Extensive Experience)
Establishes long-term professional relationships between buyers and sellers.
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Level 5 Behaviors
(Mastery)
Communicates interactions of the business enterprise and economic environment.
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3 Marketing Analyst II - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Marketing Analyst II
Proficiency Level - 4
5 Competency for - Marketing Analyst II
Proficiency Level - 5

Summary of Marketing Analyst II skills and competencies

There are 0 hard skills for Marketing Analyst II.
14 general skills for Marketing Analyst II, Advertising, Brand Management, Digital Marketing, etc.
9 soft skills for Marketing Analyst II, Business Acumen, Business Markets, Innovation, etc.
While the list totals 23 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Marketing Analyst II, he or she needs to be proficient in Business Acumen, be proficient in Business Markets, and be proficient in Innovation.

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